Forevermark is a diamond brand from De Beers Group, which has a vast history of diamond expertise spanning back more than 130 years. Every diamond is natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced. Less than 1% of the world’s natural diamonds are eligible to become a Forevermark diamond.
Forevermark goes beyond the standard 4Cs, Color, Cut, Clarity, and Carat Weight, to select diamonds that are among the finest and most beautiful in the world. In addition to the 4Cs, they consider the quality of the rough diamond, a diamond’s polish, as well as a diamond’s symmetry and durability. These aspects affect a diamond’s beauty, but not all of these criteriums are included in a standard diamond grading report.
Less than 1% of the world’s natural diamonds are eligible to become a Forevermark diamond. Every step of its journey adheres to strict criteria, calling on master craftsmen and the most experienced of experts to ensure that only the most beautiful diamonds are chosen.
Through their responsible diamond sourcing work, Forevermark is committed to supporting the advancement of women, to ensuring that each diamond is natural, untreated, and conflict-free, and preserving and protecting the habitats and species of the natural world. Learn more about responsible sourcing.
Every Forevermark diamond is given an inscription that represents a three-fold promise: that the diamond is beautiful, rare, and responsibly sourced. Invisible to the naked eye, this inscription includes the brand’s icon and the diamond’s own, unique number. The inscription is 1/20th of a micron deep – 1/5,000th the depth of a human hair – and is placed on the table facet of the diamond, using confidential, proprietary technology developed by De Beers Group.