G-Shock was born of the idea that watches shouldn’t break. When this idea first came up in the mid-eighties, it was not unusual for watches, which are finely calibrated precision instruments, to break if dropped. A team of three engineers set about to make the “unbreakable watch.” After months of research and testing, they finally developed the first successful G-Shock model, able to withstand drops, shock, and more. G-Shock is now known for producing the most durable digital and analog-digital watches in the industry, trusted by military personnel, law enforcement, surfers and outdoor enthusiasts around the world.

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