Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and beyond. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.
In the 1940s, when you thought Shinola, you thought of shoe polish. Today, the brand has been transformed into a venerated producer of luxury Shinola watches, leather goods, and even bicycles. But one thing hasn’t changed, and that’s the brand’s dedication to American craftsmanship and quality. With their headquarters and factory based in Detroit, Michigan, Swiss-made movements are brought to the city where the watches are hand-assembled and begin the journey to becoming a luxury timepiece. In this time of outsourcing and off-shoring, Shinola is not only making watches, it’s sparking the revitalization of what it truly means to be American made.