Elegance Through Time: The Rolex Datejust 31 Reference 278278

Over time, the Datejust lineup has evolved to reflect the changing tastes of consumers. With a wide array of case sizes and materials, there’s a fit for everyone; this collection has more dial, bezel, and bracelet options than any of the others. The initial release had a 36mm case size. Today, the collection offers a range of sizes, from the 28mm Lady-Datejust to the newer 41mm. The 31mm size of the reference 278278 is a middle ground that caters to both men and women, even though it’s on the smaller end. While there are models that appeal to traditional female tastes, most of the styling remains gender neutral, positioning the watch within the men’s collection.

Check out this olive-green, diamond-set dial on our Rolex Datejust 31 reference 278278: the sunray finish gives it a reflective surface that distributes brilliant light, and the diamond hour markers are set in 18kt gold to add some bling. You might see a gem-set dial referred to as a “Serti” dial. This term comes from the French word “sertir” which means “to set”. There are several Rolex collections with Serti dials, including the Datejust, Submariner, GMT-Master II and others.

The fluted bezel was originally a design element that enabled manufacturers to screw the bezel into the case, ensuring a waterproof seal. Over time it has evolved from a solely functional design into a signature aesthetic feature. The fluted bezel has been refined to beautifully reflect light and disperse water and dust. Crafted in 18kt gold, the fluted bezel seen on this Datejust 31 is more than just a design element, but a mark of distinction.

The reference 278278 is fitted with a President bracelet which is crafted with semi-circular three-piece links. It was first introduced in 1956 for the Oyster Perpetual Day-Date. It has a concealed Crownclasp that provides a low profile and consistent look all the way around the arm. Inside each link are ceramic inserts that improve durability and increase the life of the bracelet. Before the President bracelet was an available option, the Datejust came with a Jubilee bracelet. This gets its name from the celebration of Rolex’s 40^th anniversary when it was released. The Jubilee features a five-piece link combination.