North Carolina-Based Bailey’s Fine Jewelry Will Open New PANDORA Store in Richmond

RICHMOND, Va. (Jan. 10, 2012) – PANDORA™, the international jewelry company known for its popular charm bracelets, announced today plans to open a new retail location here. PANDORA’s newest store will be located in Short Pump Town Center and will open Wednesday. Best known for its customizable charm bracelets, PANDORA offers a selection of more than 800 handcrafted silver and 14-kt gold charms, as well as other fine jewelry collections.

The Short Pump location will carry the entire line of PANDORA jewelry exclusively, featuring a range of products from $25 sterling silver charms to 18-kt pave rings in the LovePods collection valued at more than $1,500. The store’s opening makes one of the most popular and requested jewelry brands on the market even more accessible to Richmond area shoppers.

“We’re excited to open a PANDORA store in the Richmond area,” said Trey Bailey, director of operations for Bailey’s Fine Jewelry, a high-end jewelry store with locations in the eastern part of North Carolina. The Bailey family currently has four PANDORA stores in North Carolina. “We’ve seen a real love for PANDORA in our North Carolina stores and we can’t wait to bring the line to Short Pump.”


PANDORA, a global Danish brand, has been making its mark on international jewelry fashion for more than 25 years and has become known for its high standards, craftsmanship, quality and design.  PANDORA’s collections are designed to allow for a woman’s self-expression, which is reflected in its customizable charm bracelets, and lines of rings, earring and necklaces made from silver and gold of the highest quality.  All pieces are handcrafted, many embedded with diamonds or precious gemstones such as topaz, sapphire or amethyst at a range of entry price points.  To view the PANDORA collection and build a bracelet online, visit www.PANDORA.net.

About Bailey’s Fine Jewelry

Founded in 1948, Bailey’s Fine Jewelry is a family owned-and-operated company with stores in Raleigh, Rocky Mount, Greenville and Fayetteville. Bailey’s offers jewelry from today’s most esteemed designers, exquisite diamonds, estate jewelry, fashion accessories, fine timepieces and gifts. With an emphasis on customer satisfaction, personalized services include custom design, watch and jewelry repair, appraisal and bridal registry. Steeped in family tradition, Bailey’s is one of the most well-regarded and innovative jewelry stores in North Carolina and is best known for its distinctive ‘Bailey Box’ slogan. For more information, please call toll-free (866) 725-3111 or visit online at www.baileybox.com.

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