Bailey’s Fine Jewelry Kicks Off Football Season in Partnership with Tar Heel and Wolfpack Sports

August 30th, 2012

RALEIGH, N.C. (Aug. 30, 2012) – Bailey’s Fine Jewelry will become an official sports sponsor of the 2012-2013 Tar Heels and Wolfpack which means the familiar Bailey Box will become even better known in both schools’ football stadiums.

Fans from North Carolina State University and the University of North Carolina at Chapel Hill have plenty to look forward to on Saturdays. Game day highlights include a Bailey Box video board game at Carter-Finley Stadium, video board features and replays throughout the season at Kenan Stadium, private shopping events for each fan base and the popular Digging for Diamonds contest event at both schools.

Digging for Diamonds pits competing couples against each other in the on-field search for a $10,000 diamond ring hidden among many Bailey Boxes. The couple that finds the ring first leaves the home field victorious and with a new diamond ring. Digging for Diamonds will take place at both schools on Nov. 24 as the Tar Heels take on the Maryland Terrapins and the Wolfpack host Boston College.

“As a North Carolina born-and-bred company, we know the important role college sports play in the lives of our patrons,” said Trey Bailey, director of operations at Bailey’s Fine Jewelry. “It’s part of the culture here and we are so excited to be a new part of Tar Heel and Wolfpack fans’ game day experience.”

Established in 1948 in Rocky Mount, Bailey’s is a family-owned-and operated business now under third-generation North Carolina leadership.

About Bailey’s Fine Jewelry

Bailey’s Fine Jewelry is a family owned-and-operated company with stores in Raleigh, Rocky Mount, Greenville and Fayetteville.  Bailey’s offers jewelry from today’s most esteemed designers, exquisite diamonds, estate jewelry, fashion accessories, fine timepieces and gifts.  With an emphasis on customer satisfaction, personalized services include custom design, watch and jewelry repair, appraisal and bridal registry.  Steeped in family tradition, Bailey’s is one of the most well-regarded and innovative jewelry stores in North Carolina and is best known for its distinctive ‘Bailey Box’ slogan. For more information, please call toll-free (866) 725 – 3111 or visit online at