For many collectors, the appeal of a watch goes beyond simply telling time. The same can be said for a fine cigar, a fountain pen, or a handcrafted lighter. Each reflects an appreciation for craftsmanship, tradition, and the experience of using something well made. That shared philosophy makes the new Bell & Ross BR-05 Chrono S.T. Dupont an especially interesting collaboration.
Rather than partnering with another watchmaker, a racing team, or an automotive manufacturer, Bell & Ross has joined forces with S.T. Dupont, the French luxury house known for its premium lighters, leather goods, and writing instruments. The result is a limited-edition chronograph that blends Bell & Ross’s contemporary sports watch design with the warmer, more traditional aesthetic often associated with fine accessories and cigar culture. At its core, the BR-05 Chrono S.T. Dupont remains unmistakably Bell & Ross. The collection’s signature rounded-square case is paired with an integrated bracelet, creating the sleek and architectural profile that has helped define the BR-05 since its introduction in 2019. Measuring 42 mm in diameter, the watch maintains a strong wrist presence while still offering the versatility expected from a modern luxury sports watch.
Where this release begins to separate itself from the standard BR-05 Chronograph is through its materials and color palette. The stainless-steel case is accented with 18K rose gold elements, creating a two-tone design that immediately feels more refined and dress-oriented than many of Bell & Ross’s aviation-inspired models. The matching bi-color bracelet extends that theme, combining brushed steel links with rose gold center links for a cohesive look. The dial is arguably the most distinctive aspect of the watch. Finished in a rich brown sunray pattern, it shifts dramatically as light moves across its surface. Bell & Ross typically leans toward black, blue, and military-inspired tones, making the warm brown dial a notable departure from the brand’s usual approach. Paired with rose gold accents, the combination feels intentional and well suited to the collaboration. The color palette echoes the woods, leathers, and metallic finishes commonly associated with S.T. Dupont’s most recognizable products, giving the watch a character that feels different from the rest of the BR-05 lineup.
The chronograph layout remains clean and balanced, with two subdials positioned at three and nine o’clock and a date window discreetly integrated between four and five o’clock. Applied indices and luminous hands preserve the legibility Bell & Ross is known for, while the S.T. Dupont signature on the dial serves as a subtle reminder that this is more than a simple color variation. Inside is the BR-CAL.326 automatic chronograph movement, offering a 60-hour power reserve and visible through a sapphire crystal caseback. While much of the attention will naturally focus on the exterior design, the movement provides the practical everyday performance expected from a contemporary luxury chronograph. The watch also retains a 100-meter water resistance rating, ensuring it remains capable well beyond purely dress-oriented use.
What makes this collaboration particularly interesting is Bell & Ross’s choice of platform. Rather than using the instrument-inspired BR-03 collection that built the brand’s reputation, Bell & Ross selected the BR-05. That decision makes sense. The BR-05 has always represented a more urban and lifestyle-focused side of the brand, blending the company’s distinctive design language with the integrated-bracelet sports watch category. It provides a natural foundation for a partnership centered on craftsmanship, personal style, and everyday luxury rather than aviation and professional instrumentation. Limited to just 150 pieces worldwide, the BR-05 Chrono S.T. Dupont is also one of Bell & Ross’s more exclusive releases in recent years. For collectors, that limited production adds another layer of appeal, particularly given that the watch introduces a design direction not commonly seen within the brand’s catalog.
The BR-05 Chrono S.T. Dupont is not a watch built around speed records, military heritage, or technical innovation alone. Instead, it celebrates something broader: the appreciation of well-made objects. Whether that means watches, fine writing instruments, leather goods, or a favorite cigar, the enjoyment comes from the same place. It is about craftsmanship, attention to detail, and the enduring appeal of traditions that continue to resonate in an increasingly digital world.
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