Diamonds Direct to You
By Lindsay Priester on September 15th, 2010
Did you know that there are literally thousands of diamond dealers out there? However, there are less than 100 special diamond dealers called Sightholders that are the start of the diamond supply chain. These Sightholders sell their diamonds to hundreds of other diamond dealers around the world, thus creating thousands of diamond salesmen and middlemen dealers. It is very important for you to know that over the past 63 years, Bailey’s Fine Jewelry has formed strategic partnerships directly with Sightholders. When you buy a diamond from Bailey’s, you are buying as direct as possible because we bypass these middlemen dealers and buy directly from Sightholders, diamond cutters, and diamond mines from around the globe. Diamonds really are mined, cut and sent directly to Bailey’s. And all of our diamonds are guaranteed to be conflict free.
You have probably heard of jewelry stores out there who claim to be a diamond dealer selling direct to the public, but the American people are too smart to believe this smoke and mirrors approach. For an honest approach to buying a diamond, come see us at Bailey’s. The truth is the diamond business is a very competitive business. If you are shopping at a reputable jewelry store, no one store is going to have a dramatically different price on an equal quality diamond if you are comparing “apples to apples.”
Buying a diamond comes down to a few things: Do you like the people that are assisting you? Are they helping you make a decision and not pressuring you to make a decision? Do you trust the jeweler you are buying from? Have you found the perfect diamond ring for the one you love at a fair price?
Never buy a diamond from a place that pressures you to make a deposit when you are simply searching for your diamond. And be very suspicious of stores that claim you are buying at or below a wholesale price. We have all heard the saying, if it sounds too good to be true, it probably is. At Bailey’s, we promise that we are the best place to buy your diamond. Not only has the public voted us #1 for several years in a row, but our prices are just as direct as any so-called ‘dealer to the public.’ And, most importantly, we have 63 years of family passion wrapped in our famous Bailey Box. So when you go out searching for your diamond, make sure you come check us out. And get the truth about diamonds; you will be glad you did.