CHARLOTTE N.C. (May 25, 2010) - PANDORA, the international jewelry company known for its popular charm bracelets, today announced plans to open a new retail store here. PANDORA’s newest store will be located at SouthPark Mall between Godiva and Wentworth Gallery. Best known for its customizable charm bracelets, PANDORA offers a selection of more than 800 handcrafted silver and 14-kt gold charms, as well as other fine jewelry collections. The store will open in late June.

The 804-square-foot Charlotte location will carry the entire line of PANDORA jewelry exclusively, featuring a range of products from $25 sterling silver charms to 18-kt pave rings in PANDORA’s LovePods collection for more than $1,600. The store’s opening makes one of the most popular and requested jewelry brands on the market even more accessible to Charlotte area shoppers.

“We’re excited to open a PANDORA store in the Charlotte area,” said Trey Bailey, whose family owns Bailey’s Fine Jewelry, a high-end jewelry store with locations in Raleigh and the eastern part of the state. The Bailey family decided to launch the PANDORA concept store in the Triangle and in Charlotte. “We’ve seen a true love and passion for the PANDORA line in our stores and we’re excited to offer this larger selection to the Charlotte market,” said Bailey.

About PANDORA:
PANDORA, a global Danish brand, has been making its mark on international jewelry fashion for more than 25 years and has become known for its high standards, craftsmanship, quality and design. PANDORA’s collections are designed to allow for a woman’s self-expression, which is reflected in its customizable charm bracelets, and lines of rings, earring and necklaces made from silver and gold of the highest quality. All pieces are handcrafted, many embedded with diamonds or precious gemstones such as topaz, sapphire or amethyst at a range of entry price points. To view the PANDORA collection and build a bracelet online, visit www.PANDORA-JEWELRY.com.