GREENVILLE, N.C. (July 8, 2010) – On Friday, July 16, Bailey’s Fine Jewelry will hold a book signing to support the fight against ALS, commonly known as Lou Gehrig’s disease. Author Bethany Bradsher will be in the store signing copies of her recently released book, “Coaching Third,” from 11 a.m. to 1 p.m.

Bradsher—a 20-year journalism veteran and sports columnist—honors the East Carolina University baseball coach and local legacy Keith LeClair with “Coaching Third.” In ten chapters, Bradsher chronicles the coach’s love for baseball, his battle with ALS, and the life beliefs she came to know through a year of interviews, shared stories, and research that quickly became more a study of faith than of a sports figure.

A portion of all proceeds of up to $1,000 raised by Bailey’s Fine Jewelry on the day of the book signing will go to the Jim “Catfish” Hunter Chapter of the ALS Association, which is the North Carolina based division of the national nonprofit dedicated to the fight against ALS.

“Coaching Third” was first released on March 5, in conjunction with the seventh LeClair Classic, an annual college baseball tournament memorializing the late ECU coach. It is Bradsher’s first book.

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About Bailey’s Fine Jewelry
Founded in 1948, Bailey's Fine Jewelry is a family owned-and-operated company with stores in Raleigh, Rocky Mount and Greenville. Bailey's offers jewelry from today's most esteemed designers, exquisite diamonds, estate jewelry, fashion accessories, fine timepieces and gifts. With an emphasis on customer satisfaction, personalized services include custom design, watch and jewelry repair, appraisal and bridal registry. Steeped in family tradition, Bailey's is one of the most well-regarded and innovative jewelry stores in North Carolina and is best known for its distinctive 'Bailey Box' slogan. For more information, please call toll-free (866) 725-3111 or visit online at www.baileybox.com.