What is the Passion^TM Cut Diamond?

After many years of cutting hundreds of different variations of the traditional round diamond, we have come up with what almost all gemologists agree is the most brilliant round shape diamond they have ever seen.

By adding an extra 24 facets in the perfect locations on the diamond we have come up with the most exciting thing to happen to the diamond industry since the original 57 facet ideal cut.

The Passion's symmetrical cut allows light to enter the stone in such a way as to make internal inclusions virtually invisible -giving you one of the most beautiful diamonds cut today. There are many different variations of the round diamond on the market today. We have compared them to the Passion Cut and none can match the brilliance of the Passion Cut.